Television programming Essay Example | Topics and Well Written Essays - 750 words

Television programming - Essay Example These questions are basic essence of my research conducted and ABC channel being my prime lab rodent to experiment upon. What programs they air, why they air them and what strategy they are implying to attract the maximum number of audience in the post-dinner time. TV Ratings Any guesses how the intelligent people sitting in the ABC production offices know, when to air what, when most people are tuned in and most importantly which slots to offer the highest advertisement rate to add agencies and commercial vendors. The answer to this question lies in the name â€Å"Nielsen ratings†. It is an audience measurement system developed by Nielsen media research to do exactly the magic described above. The program uses set-meters, small devices installed behind television sets to monitor the channel activity and record time data of TV programs being watched at what time. A further sophisticated method implies that what audience is watching what. This is done by the help of viewers inp ut in the very same device. The audience enters this survey voluntarily and is a big help to create a data base and analysis which helps in securing maximum advertisement rates for the prime time slot (Frank, 20). American Broadcasting Company The TV channel under research is ABC. Some of the basic questions mentioned in the start of the paper will be answered with the help of forensic research into the media world of today where people can choose to record there TV shows and watch them add-less. What are they trying to accomplish? The basic purpose of any television broadcast company, to earn maximum profits. For that purpose on Thursday nights ABC airs the program â€Å"wipeout† to kick-off the evening. This reality game show has fast gained popularity to an extent that it is the second most watched TV show in the American TV broadcasting. They follow it up with â€Å"Grey’s Anatomy†, a well renowned serial related to doctors practicing and their issues. A tru ly griping hi-paced drama of common people saving people’s lives and complicating their own in the process. This medical drama is followed by a follow-up medical drama named private practice which is a spin-off of grey’s anatomy. A wide variety of household people have a keen interest in every new upcoming episode that is being shown. The people targeted with this include adults and also the ones in the bracket of being grandparents. Do not bold, italicize or underline the subheading. What audiences are they targeting and how? If you compare the first hour of the prime time with other network channels being broadcasted, ABC has created a clever strategy by targeting the young and adult audience by broadcasting wipeout, a funny reality game show whereas the other channels are broadcasting one after the other serious genre serials which are not a huge attraction to children and young alike. After that, they target the sample of audience that is parents and grandparents b racket by airing similar set up medical dramas. Coming to the fact that how did they end up devising a clear edge among the top ranked broadcasters? The answer lies in the post writers strike era, when a new team was formed to sail them out of a storm without a lot of financial blocks crumbling over them and sailed they did. They indeed came out on top of the storm and ended up being the most watched channel according to the post wipeout season ratings. The team had a